Sowing the seed for our future generations
9 Sep 2019, 12:20 PM
For Land Management Officer Imogen Field, the best part about being on camera in our latest series of #plantforthefuture videos was being able to reflect the mahi of everyone involved with improving the water quality in the Wairoa River in such a cool way.
It’s a sentiment echoed by many of the staff that featured on camera and by Jalissa Karena- Lange, who co-managed the development of the series alongside Campaign Manager Tamara Lee from the Communications Team. This was a real cross-council production featuring many staff both on camera and behind the scenes developing storylines and teeing up community members to also appear on camera.
The 11 short video stories were created as part of a nation-wide planting campaign that was run from July – August by regional councils across the country. Each council planned their own campaigns around the same general theme and using the online hashtag #plantforthefuture. The objective was to highlight the work we do alongside landowners, community groups and schools and tell the story of how the planting is helping to improve our land and rivers. The main elements of our campaign were the video series and a photo competition.
The project was a huge logistical challenge for Tamara and Jalissa co-ordinating the filming in 11 different locations. You can probably only imagine how much wrangling was involved to line everything up to ensure we had appropriate questions for interviews with a range of staff and community group members, plus appropriate filming permissions for photographs, video and drone footage. And all in the depths of winter where the show went on regardless of the rain on some days!
Imogen said that although she has done a couple of on-camera interviews for projects before, “it was a challenge doing the interviews with so many people watching”. But it was all worth it she says when she saw how much positive engagement happened online and how excited the community members who had been part of the day were, at seeing their mahi being celebrated ”. To date the video series has reached over 65,000 people on Facebook and received more than 3.5K engagements (number of comments, reactions, shares and clicks on any content related to the campaign.
Jalissa was out in the field at most of the video shoots co-ordinating who was up next for interviews and making sure the right people were in the right place at the right time! (No small task if you’ve ever been to a planting day where there are people everywhere). She said the highlight for her was getting to meet the community members in a very relaxed and informal way. Hearing the stories of why they were involved in the planting projects and seeing how strong the relationships were between our staff and these groups was quite special.
You can watch the 11 videos featuring lots of our staff and the landowners, community groups and schools we work with on our YouTube channel (they are mostly around one minute long each).
You can see the photos submitted from the community for the Photo Competition here:
Below are some “behind the scenes” photos taken during the filming.